EA Games Sues King/Katz for use of “Challenge Everything”™

Wag the UCF March 28, 2012 12:37 am no comments

The already contentious race for President of the UCF Student Government Association has just become a whole lot messier. Electronic Arts, Inc., the maker of the wildly popular Mass Effect and Battlefield series, accused the King/Katz campaign last Wednesday of improper usage of the trademarked phrase “Challenge Everything”™ in their [...]